Elepharts has learned that doing your social networking has just gotten even easier. Yup, because HootSuite has acquired TwitterBar, the hugely popular (1.9 million installs) add-on for the Firefox 4 browser – now renamed HootBar, which allows users to post to social profiles directly from the web address bar. With the transition from TwitterBar to HootBar, users will enjoy more options for spreading messages across multiple networks. Plus, users can quick-launch the popular "Hootlet" for even more functionality including pre-populating a message with the shortened URL of the current page.
The beauty of the app is in its simplicity for quickly spreading messages. Just type a message and append it with one of the HootBar commands to post directly to Twitter; open the message in the Hootlet; post from multiple accounts; or choose even more posting options.
This acquisition is significant for the makers of the popular social media dashboard. In two years, HootSuite has grown from a fledgling start-up to an industry-leader with over 1.5 million users around the world. Further, just four months after launching paid plans, the company is now cashflow positive and has grown to a team of 48 people.
"Since launching our Freemium business model last November, we've reached a cashflow positive milestone. This revenue enables us to continue to improve and expand with acquisitions like TwitterBar in order to provide enhanced tools for our power and SME userbase," said HootSuite CEO Ryan Holmes. "We look forward to building a relationship with the Firefox community and developers with this easy way of publishing to social media channels."
The HootBar is available for immediate download as an add-on for Firefox 4 for web and Android mobile platforms via: https://addons.mozilla.org/en-US/firefox/addon/hootbar.
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