Elepharts has even more great March Madness and contest news for you today thanks to Dove Men+Care. They're giving fans a chance to win a once-in-a-lifetime experience to meet Earvin "Magic" Johnson at a game in Los Angeles by playing Trivia Timeout at www.dovemencare.com or on their iPad or iPhone. By answering NCAA-themed questions, you will be entered into a sweepstakes where you could win the grand prize as well as other NCAA prizes such as tickets to the 2012 NCAA Men’s Final Four in New Orleans. The sweepstakes runs March 11, 2011 – April 5, 2011.
It's all part of the brands new campaign that brings fans even closer than courtside to three of the most iconic National Collegiate Athletic Association (NCAA) personalities. You can get to know a different side of Magic, Georgetown Head Coach John Thompson III and famed Duke point guard Bobby Hurley as they reveal the personal milestones that helped them become comfortable in their own skin – on and off the court. The new series of “Journey to Comfort” videos premieres today celebrating the entire line of male grooming products from Dove Men+Care.
“The ‘Journey to Comfort’ stories are about highlighting personal milestones that all men who are comfortable in their own skin can appreciate,” said Rob Candelino, Marketing Director Personal Wash US, Unilever. “Our NCAA Corporate Partnership allows us to utilize NCAA March Madness in a fresh, new way for Dove Men+Care to connect with these men during an event they are already passionate about.”
The NCAA icons join an elite roster of other major sports stars, including Drew Brees, Albert Pujols, Joe Girardi and Andy Pettitte, who have shared a rare look into their childhoods, married lives and other moments that have led them to being comfortable in their own skin and understanding the importance of caring for themselves and others. Magic highlights his journey of growing up as a kid, winning an NCAA championship, playing in the NBA, winning a gold medal in the Olympics and becoming a successful entrepreneur. Thompson and Hurley both reflect on what it was like growing up with legendary coaches as fathers and establishing their own unique identities.
“I believe becoming comfortable with yourself as a man is all about self-confidence,” says Johnson. “I can really relate to the Dove Men+Care ‘Journey to Comfort’ because it has truly been a journey for me having to find comfort in new roles throughout my life off the basketball court such as becoming an entrepreneur.”
VIDEO: Dove Men Care - Magic Johnson "Father"
