45 year old iconic supermodel Cindy Crawford, who about 20 years ago or so starred for Pepsi in one their most memorable ads during the infamous Cola Wars (see below!), is once again using her beauty in aid of the venerable soft drink maker. Yes, Elepharts has just learned that she has become the face (and body naturally ;)) of new Propel Zero, the zero-calorie enhanced water with the great taste perfect for men and women who lead healthy, active lives.
The spot is a look at a day in the life of a supermodel whose active lifestyle mirrors the lives of women and men who want to get the most out of life. In the spot, Cindy keeps going with new Propel Zero with zero calories. Crawford notes, "We all live such full, active lives, and I love that Propel Zero keeps me hydrated, replenished and energized with vitamins, without a single calorie. It's so important to take care of yourself, so that you can get the most out of life."
Propel Zero is making a big splash in 2011 as the brand rolls out its new zero-calorie water with the same great taste consumers know and love. The clear, clean taste of Propel Zero has absolutely zero calories, no artificial flavors and no heavy sweeteners to weigh your body down. New Propel Zero is the light and flavorful way for active men and women to replenish (vitamins C & E), energize (B vitamins) and protect (antioxidants) their bodies.
The brand's roll-out involves a multifaceted, integrated campaign that reflects the complete set of benefits that new Propel Zero delivers for men and women who want to get more out of their active lives. The campaign is titled "Get More From Your Zero" and features a commercial spot that will air across broadcast outlets and digital media, online chats and a social media photo wall with Cindy Crawford, as well as a social media component inviting consumers to share their favorite ways to be active.
Crawford also will be helping Propel Zero to inspire consumers to go from Zero to 1000 in 2011: that's 1000 more minutes of moving – per month, per season, or throughout the year, depending on the level of challenge you're inspired to tackle.
The kick-off for the nationwide Propel Zero to 1000 program takes place in April when Crawford will host a celebrity dog-walking event in Los Angeles to raise awareness for the benefits of an active lifestyle and raise funds for Much Love, a non-profit organization dedicated to the well-being of animals.
VIDEO: Cindy Crawford Pepsi Ad "Just One Look"
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