You know, life is pretty darn good for Denver Broncos quarterback Tim Tebow. Yeah, the former Heisman trophy winner may only be a back-up so far on the NFL, but Elepharts, you and everyone else already knows who he is. And he has a squeaky clean image, so he's doing very well on the product endorsement front. Like right here for instance, we have the new ad campaign he stars in for Jockey. It seems Tebow is the face of Jockey staycool, Jockey’s newest collection of innovative underwear, designed to help regulate skin temperature and keep you cool and comfortable.
The TV spot opens with Tim walking down a city sidewalk on a sweltering day. As he walks, cooling imagery appears on Tim’s shirt to illustrate how the technologically-advanced Jockey staycool collection keeps Tim cool on even the hottest days. The spot is scheduled to air on April 4, and will run through August on national cable, DRTV and DISH/DirecTV networks including, ESPN, E!, CNN, Spike, Discovery and more. The ad was created by Arcade Creative Group and directed and produced by Motion Theory.
“The commercial is part of a larger integrated campaign to support Jockey® staycool, and reinforce our commitment to offering cutting-edge products to our customers,” said Jockey Chief Marketing Officer Dustin Cohn. “Tim Tebow’s passion for innovation both on and off the field aligns completely with the Jockey staycool brand.”
VIDEO: Tim Tebow Jockey T-Shirt Television Ad
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