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Elepharts has learned that superstar singer Rihanna has signed on as the face (and body) for Nivea's anniversary campaign "100 Years Of Skincare". The deal includes Nivea's sponsorship of Rihanna's massive upcoming "Loud" tour and a wide variety of multi-media applications - all planned to launch in May.
"Over the past 100 years, Nivea has been an iconic skincare brand across the world. Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are," said a spokesman for the brand.
