Tuesday, February 15, 2011

Mobile Technology Helps Stars and Pros Raise Their Hands For Africa


NFL pros, Hollywood celebrities and stars from the music industry will be joining forces at Raise Your Hand for Africa, a Texas Hold'em tournament benefiting PROS FOR AFRICA and the Starkey Hearing Foundation. The tournament takes place Saturday, February 19th at The Golden Nugget in Las Vegas, but the fun starts on Friday February 18th. Raise Your Hand for Africa is presented by poker legend Phil Hellmuth Jr. and WorldPoker Entertainment.



PROS FOR AFRICA, based in Oklahoma City, OK was founded in 2009 by a group of business people and professional athletes, including NFL stars Roy Williams, Adrian Peterson, Tommie Harris and Mark Clayton. PFA's mandate is to focus on African women and children in need and suffering from the impact of poverty, war and natural disaster. PFA provides essentials such as food, water, clothing and medicine, but most of all love and hope. Many of the athletes involved with PFA make annual trips to the region to lend a helping hand.

PFA wanted to extend its reach into the growing population of users accessing the Internet from mobile devices. They used ur mobile's proprietary mobile web site building platform, MobBuilder, to build a mobile-optimized version of its web site along with a mobile donation form that allow them to accept donations through their mobile site.

"ur mobile is always honored when organizations use our technology to help those in need around the world," stated Melissa Vincent, Vice President of Business Development for ur mobile. "A web site that is mobile-optimized and supported by m-commerce functionality increases exposure for non-profit organizations, enabling them to get the message out and raise the funds they need to continue the generous work they are doing."

"ur mobile built an attractive mobile-optimized web site that enables us to articulate our vision and reach deeper into the growing mobile Internet population," stated Jay Mitchel, co-founder of PROS FOR AFRICA. "We were very impressed with the striking aesthetics and intuitive user interface of the final product. We are hopeful more people will find out about our charitable works and help us in any way they can. ur mobile ensures that can be done efficiently and on-the-go from wherever there is mobile Internet access."

MobBuilder enables any non-profit to build a feature-rich mobile-optimized web site on their own without the need for HTML or programming knowledge. The software has drag-and-drop editing capabilities, content management tools, editorial controls and an array of features for integrating functionality, video and social media. MobBuilder features a broad range of design tools and includes capabilities for building a feature to solicit and accept donations.