Image via WikipediaEffort to Provide TV Ratings by Brand Moves Ahead - NYTimes.com: "For decades, advertisers and agencies involved in advertising on television — meaning, practically all of Madison Avenue — have been seeking something their counterparts overseas have long had: brand-specific ratings, or the ability to track TV ratings on a commercial-by-commercial basis.
That goal is drawing closer, as the Nielsen Company said on Thursday that it would adopt a system of digitally coding commercials that is administered by the Association of National Advertisers and the Four A’s, formerly the American Association of Advertising Agencies."
